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If THIS, Not THAT Cards

The Right Conversation for Every Conversation - the fastest way to make the right call in the moment.

Stop reacting. Start leading. 

You handle tough leadership conversations every day:

Low Performance. Conflict. Passive resistance. Silence. Bad Attitudes.

Most leaders either overreact... or avoid them.

These cards give you a simple decision system to:

• Diagnose what's actually happening
• Choose the right conversation
• Adjust for context
• Lead it with confidence
  

No guessing. No overreacting. Just the right conversation - every time. 

What's included:

52 If THIS, Then THAT Cards: 

The fastest way to diagnose the situation, choose the right conversation, adjust to the context, and lead it with confidence.

15 Situations Cards - Diagnose What's Really Happening: 

• Low Performance
• Bad Attitude
• High Performer Problems
• Accountability Avoidance
• Passive Resistance
• Team Conflict
• Silence or Withdrawal
• and more

Because you can't have the right conversation until you understand the real issue.

10 Conversation Cards - Exactly What to Say (and How to Lead It):

Each card gives you: 

• The simple, proven model
• Specific questions to spark ownership
• Clear language to move the conversation forward 
• A bottom-line principle you can apply immediately

No fluff. Just structure.

15 Context Cards - Adjust Before You Act:

Because every situation is different. 

These cards help you tailor your approach when:

• Trust is low
• You're leading a former peer
• You're under pressure
• You're dealing with gossip or slipping standards
• You're leading someone more experienced than you

The right words land differently depending on the moment.

• Reaction vs. Intention
• Avoided Conversations
• Rescue vs. Ownership
• Unhealthy Patterns
• Hesitation vs. Action

Because great leaders don't just act - they improve.

Made with high-quality, durable materials.

• Comes in a 5.5" x 4" x 1.5" premium box with removable lid
• Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
• Cards come sealed in plastic wrap for protection and longevity

Digital Version Included: 

Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.

Pre-Order & Shipping: 

Physical cards ship in days.
Limited initial stock available—Pre-order now!

Why this deck matters: 

✅ Stop overreacting - or avoiding tough conversations

✅ Diagnose what's really happening before you speak

✅ Build trust through clarity, not pressure

✅ Lead with intention instead of emotion

✅ Create consistency across your entire leadership team

Perfect for: 

• Leaders tired of having the wrong conversations
• Managers who want to lead with confidence
• Teams that need a shared decision system
• Coaches and trainers who want real behavior change 

Ready to Lead Better Conversations? 

Pre-order your If THIS, Then THAT Cards today. Start diagnosing before reacting - and leading with clarity instead of emotion

Access the proven decision system used by thousands of leaders. Get your IF THIS, Not THAT Cards today - and start leading the right conversations, every time.

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