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Manager vs. Leader: Say THIS, Not THAT Cards

The Fastest Way to Shift Your Language — and Transform Your Leadership

Lead better. Speak with impact. Shape culture.

Language drives culture. Shift from managing tasks to leading people. 

You handle leadership conversations every day.

What you say in 60 seconds can change someone’s mindset, their performance, and your team’s culture.

Most leaders slip into manager-language that slows momentum instead of igniting it.

These premium cards give you the words - and the confidence - to lead when it matters most.

What's included:

52 Manager vs. Leader: Say THIS, Not THAT Cards: 

The fastest way to prepare for your most important—and most challenging—leadership conversations.

Specific Language & Proven Principles:

Each card shows you:

• What a manager typically says (and why it shuts people down)
• What a leader says instead (and how it builds trust, engagement, and ownership)
• The questions great leaders ask to deepen connection and clarity
• A bottom-line principle you can apply instantly

52 Relevant Topics for ANY Leader:

• Turning Around Low Performance
• Holding People Accountable
• Following Up Without Micromanaging
• Confronting Toxic Behavior
• Stopping Gossip
• Resetting Negativity
• Encouraging Ownership
• Giving the Why (during Change)
• Having the Tough Talk
• Handling Disagreements
• Setting Clear Expectations
• Modeling Integrity
• Confidence When Unsure
• Staying Calm Under Pressure
• Protecting Culture
• Navigating Uncertainty
• Celebrating Progress
• and so many more

Character (6 cards) → Model integrity, composure, and example-setting in everyday leadership moments.
Culture (9 cards) → Shape an environment where trust and collaboration thrive.
Feedback (6 cards) → Give clear, actionable input that helps people align and improve.
Accountability (7 cards) → Set standards and follow through without micromanaging.
Conflict (6 cards) → Turn tension into trust-building conversations instead of battles.
Change (7 cards) → Guide people through transitions with clarity, direction, and support.
Growth (6 cards) → Coach, develop, and stretch your team toward their potential.
Recognition (5 cards) → Acknowledge effort and impact in ways that truly motivate.

Made with high-quality, durable materials.

• Comes in a 5.5" x 4" x 1.5" premium box with removable lid
• Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
• Cards come sealed in plastic wrap for protection and longevity

Digital Version Included: 

Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.

Pre-Order & Shipping: 

Physical cards begin shipping in December.
Limited stock available—pre-order now!

Why this deck matters: 

✅ Turn off-hand comments into meaningful influence
✅ Build trust, not fear — ownership, not compliance
✅ Lead inclusive, empowered teams who speak up and deliver

Perfect for: 

• Managers who want to sound like a leader
• Teams ready to build a leadership language
• Coaches & trainers who need tools for real change

Ready to Lead Better Conversations: 

Pre-order your Manager vs. Leader: Say THIS, Not THAT Cards today.
Start speaking like a leader—not a manager.

Access proven talk-tracks and questions used by thousands of leaders. Get your Manager vs. Leader Say THIS, Not THAT Cards today - and start speaking like a leader, not a manager.

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