Complete Leadership Academy
COMPLETE LEADER Collection (ALL Leadership Tools In One)
COMPLETE LEADER Collection (ALL Leadership Tools In One)
Everything you need to build WITH your people, handle tough conversations, and turn everyday moments into leadership growth.
All FOUR Leadership Card Boxes: physical + digital: Say THIS, Not THAT; Coach THIS, Not THAT; If THIS, Then THAT; and Team Meeting Activity Cards. PLUS our complete collection of practical leadership tools: the Complete Leader Playbook, 52-Week Leadership Skills Program, 200+ Leadership Questions, 10 Meeting Agendas, Manager vs. Leader Guide, Templates, Tools, Exclusive Videos, and the From Manager to Leader Audio Compilation. *Popular*
Price will NOT drop below $297 - this is the lowest it will go
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LIMITED TIME Launch Special
52-WEEK LEADERSHIP SKILLS PROGRAM, LEADER PLAYBOOK, QUESTIONS, AGENDAS, TEMPLATES, PHYSICAL & DIGITAL Say THIS, Not THAT CARDS & ACTIVITY CARDS, MANAGER VS. LEADER GUIDE, FROM MANAGER TO LEADER AUDIO COMPILATION
PLUS: ALL 4 LEADERSHIP CARD BOXES:
Say THIS, Not THAT
Coach THIS, Not THAT
If THIS, Then THAT
Team Activity Cards
(Limited Stock - Order Now)
LIMITED TIME PRICING: The COMPLETE Leader Collection is $297 - this price will NOT drop further
Transform your Leadership Skills with the COMPLETE LEADER Collection
Everything you need to be become the COMPLETE LEADER!
Master the fundamentals of leadership and LEAD. INSPIRE. ACHIEVE.
Includes the entire COMPLETE LEADER System trusted by leaders worldwide, PLUS Coach THIS, Not THAT Cards, If THIS, Then THAT Cards, and the From Manager to Leader Audio Compilation. This is your go-to resource PACKED with valuable tools you'll use daily.
Not only do you get our popular COMPLETE LEADER Playbook (frameworks, templates, tools, and activities), but you also get our brand new 52-Week Leadership Skills Program, over 200 Leadership Questions, ALL FOUR Leadership Card Boxes: 52 Say THIS, Not THAT Manager vs. Leader Cards (specific language for tough conversations), 52 Coach THIS, Not THAT Manager vs. Leader Cards (exact questions for my 3 C's framework: Curiosity, Clarity, and Co-Creation), 52 If THIS, Then THAT (diagnosing the situation to ensure we're having the right conversation), 52 Team Meeting Activity Cards (one activity per week for a year) - digital AND physical cards with Box, 10 Meeting Agendas, PLUS our Manager vs. Leader Guide & detailed notes, and more. All designed to ignite your leadership potential and spark meaningful dialogue in 1:1s, team meetings, reflection and to boost your leadership confidence.
30-Day Money-Back Guarantee.
Price will NOT drop below $297 - this is the lowest it will go.
What's Inside the COMPLETE LEADER Collection - BUY EVERYTHING & Save:
ALL FOUR LEADERSHIP CARD BOXES:
CARD BOX 1: Say THIS, Not THAT = $97 Value
CARD BOX 2: Coach THIS, Not THAT = $97 Value
CARD BOX 3: If THIS, Then THAT = $97 Value
CARD BOX 4: Team Meeting Activity Cards = $87 Value
CARD BOX 1: Say THIS, Not THAT = $97
Included in the 52 Manager vs. Leader: Say THIS, Not THAT Cards:
The fastest way to prepare for your most important—and most challenging—leadership conversations.
Specific Language & Proven Principles:
Each card shows you:
- What a manager typically says (and why it shuts people down)
- What a leader says instead (and how it builds trust, engagement, and ownership)
- The questions great leaders ask to deepen connection and clarity
- A bottom-line principle you can apply instantly
52 Relevant Topics for ANY Leader:
- Turning Around Low Performance
- Holding People Accountable
- Following Up Without Micromanaging
- Confronting Toxic Behavior
- Stopping Gossip
- Resetting Negativity
- Encouraging Ownership
- Giving the Why (during Change)
- Having the Tough Talk
- Handling Disagreements
- Setting Clear Expectations
- Modeling Integrity
- Confidence When Unsure
- Staying Calm Under Pressure
- Protecting Culture
- Navigating Uncertainty
- Celebrating Progress
- and so many more
Character (6 cards) → Model integrity, composure, and example-setting in everyday leadership moments.
Culture (9 cards) → Shape an environment where trust and collaboration thrive.
Feedback (6 cards) → Give clear, actionable input that helps people align and improve.
Accountability (7 cards) → Set standards and follow through without micromanaging.
Conflict (6 cards) → Turn tension into trust-building conversations instead of battles.
Change (7 cards) → Guide people through transitions with clarity, direction, and support.
Growth (6 cards) → Coach, develop, and stretch your team toward their potential.
Recognition (5 cards) → Acknowledge effort and impact in ways that truly motivate.
Made with high-quality, durable materials.
- Comes in a 5.5" x 4" x 1.5" premium box with removable lid
- Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
- Cards come sealed in plastic wrap for protection and longevity
Digital Version Included:
Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.
CARD BOX 2: Coach THIS, Not THAT = $97
Included in the 52 Manager vs. Leader: Coach THIS, Not THAT Cards:
The fastest way to coach through the real leadership situations you face every day.
Better Questions & a Simple Coaching Framework:
Each card gives you:
- The Coaching Trap leaders often fall into
- Curiosity questions to understand before guiding
- Clarity questions to align on what good looks like
- Co-Creation questions to build solutions together
- Clear Next Steps that turn the conversation into action
- A Leadership Reminder you can use immediately
52 Real-World Coaching Situations:
- They Keep Bringing You Problems
- They Keep Making Excuses
- They Keep Missing Deadlines
- They Want You to Make the Decision
- They Keep Avoiding Decisions
- They Lack Confidence
- They Take Feedback Personally
- They Say, “That’s Not My Job.”
- They Keep Creating Conflict
- They Don’t Prioritize What Matters Most
- They Keep Reacting Instead of Planning
- They Don’t Have the Tough Conversation
- They Don’t Develop Others
- and so many more
8 Coaching Competencies:
Ownership (7 cards) → Build responsibility and follow-through.
Problem Solving (6 cards) → Build independent thinking and better solutions.
Decision Making (7 cards) → Build judgment and decisiveness.
Confidence (6 cards) → Build self-trust and courage.
Growth Mindset (6 cards) → Build learning and resilience.
Teamwork (7 cards) → Build collaboration and shared success.
Strategic Thinking (7 cards) → Build foresight and bigger-picture thinking.
Leadership Readiness (6 cards) → Build influence and leadership capability.
Made with high-quality, durable materials.
- Comes in a 5.5" x 4" x 1.5" premium box with removable lid
- Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
- Cards come sealed in plastic wrap for protection and longevity
Digital Version Included:
Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.
Order & Shipping:
This is a pre-order event. Physical cards ship as soon as they are available with tracking.
Limited pre-order event, order now!
Why this deck matters:
✅ Stop solving every problem for your people
✅ Build confidence, judgment, and independent thinking
✅ Develop people who can think, act, and lead
Perfect for:
- Managers who want to coach instead of tell
- Teams ready to build stronger leaders at every level
- Coaches & trainers who need questions for real leadership situations
Ready to Coach Better Conversations:
Pre-order your Coach THIS, Not THAT Manager vs. Leader Cards today.
Stop telling. Start asking like a leader—not a manager.
CARD BOX 3: If THIS, Then THAT = $97
Included in the 52 If THIS, Then THAT Cards:
The fastest way to diagnose the situation, choose the right conversation, adjust to the context, and lead it with confidence.
15 Situations Cards - Diagnose What's Really Happening:
- Low Performance
- Bad Attitude
- High Performer Problems
- Accountability Avoidance
- Passive Resistance
- Team Conflict
- Silence or Withdrawal
- and more
Because you can't have the right conversation until you understand the real issue.
10 Conversation Cards - Exactly What to Say (and How to Lead It):
Each card gives you:
- The simple, proven model
- Specific questions to spark ownership
- Clear language to move the conversation forward
- A bottom-line principle you can apply immediately
No fluff. Just structure.
15 Context Cards - Adjust Before You Act:
Because every situation is different.
These cards help you tailor your approach when:
- Trust is low
- You're leading a former peer
- You're under pressure
- You're dealing with gossip or slipping standards
- You're leading someone more experienced than you
The right words land differently depending on the moment.
- Reaction vs. Intention
- Avoided Conversations
- Rescue vs. Ownership
- Unhealthy Patterns
- Hesitation vs. Action
Because great leaders don't just act - they improve.
Made with high-quality, durable materials.
- Comes in a 5.5" x 4" x 1.5" premium box with removable lid
- Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
- Cards come sealed in plastic wrap for protection and longevity
Digital Version Included:
Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.
Order & Shipping:
Physical cards ship in 1-2 days.
Limited initial stock available—Order now!
Why this deck matters:
✅ Stop overreacting - or avoiding tough conversations
✅ Diagnose what's really happening before you speak
✅ Build trust through clarity, not pressure
✅ Lead with intention instead of emotion
✅ Create consistency across your entire leadership team
Perfect for:
- Leaders tired of having the wrong conversations
- Managers who want to lead with confidence
- Teams that need a shared decision system
- Coaches and trainers who want real behavior change
Ready to Lead Better Conversations?
Order your If THIS, Then THAT Cards today. Start diagnosing before reacting - and leading with clarity instead of emotion
CARD BOX 4: Team Activity Cards = $87
Included in the 52 Team Meeting Activity Cards: great way to engage your team in a fun and creative way, while building team unity
Each card includes:
- Description: WHAT the activity is
- Objection: WHY use the activity (focus areas and outcomes)
- Instructions: Simple and straightforward, designed for little prep
- Materials: Materials needed for the activity
- Leader's Next Steps (on the back)
- Debrief questions: how to spark dialogue after the activity
- Takeaways: key takeaways from the team
- Action: next steps and action items after the activity
Printable AND Physical Cards with Box INCLUDED
FREE Shipping for the US (international shipping is calculated during checkout)
Shipped Immediately
The COMPLETE LEADER Collection also includes:
-
52-Week Leadership Skills Program - perfect for New Leaders = $97
-
5 Key Benefits to this Program:
-
Ignite Your Leadership Potential
- Build a powerful leadership foundation.
-
Unleash Self-Awareness
- Lead with clarity and confidence.
-
Forge Leadership Habits that Stick
- Develop strong, consistent leadership habits.
-
Level Up Your Leadership Every Week
- Accelerate growth through weekly challenges.
-
Fuel Relentless Growth
- Embrace progress, overcome challenges, persist.
-
Ignite Your Leadership Potential
-
In-Depth Breakdown of Each Skill
- Definition: Clear definition of the skill
- Importance of the Skill: Why it's relevant and necessary to leadership
- Characteristics of a Leader with the Skill: What good looks like, and what you will possess once you master the skill (not to be anyone else, but you)
- How Do You Rank Yourself at the Skill (1-10): Used as a baseline at the beginning of each week
- Detailed Spark Questions for the Beginning of Each Week
-
Skill-Application Activity: In-depth activity to be completed alone, in a small group, or with the team each week
- Each activity comes with clear instructions and debrief questions
- 3 Opportunities to Practice the Skill
- Detailed Debrief & Ignition Questions for the End of Each Week
- Bonus Tip or Activity to Help You MASTER the Skill: we provide additional resources for continued learning and more in-depth study or practice
- Weekly Leadership Topics:
-
5 Key Benefits to this Program:
-
-
- Vision
- Strategy
- Integrity
- Empathy
- Resilience
- Communication
- Influence
- Accountability
- Collaboration
- Confidence
- Innovation
- Decision-Making
- Courage
- Emotional Intelligence
- Discipline
- Trustworthiness
- Delegation
- Problem Solving
- Motivation
- Focus
- Organization
- Listening
- Coaching
- Mentorship
- Risk-Taking
- Passion
- Compassion
- Assertiveness
- Dependability
- Positivity
- Tenacity
- Open-Mindedness
- Transparency
- Fairness
- Self-Awareness
- Conflict Management
- Time Management
- Gratitude
- Empowerment
- Change Management
- Stress Management
- Relationship Building
- Crisis Management
- Servant Leadership
- Work Ethic
- Handling Criticism
- Work-Life Balance
- Goal Setting
- Multitasking
- Growth Mindset
- Patience
- Authenticity
-
The COMPLETE LEADER Collection also includes:
- 101 Leadership Questions for 1:1s, Team Meetings, and Reflection = FREE
- 101 MORE Leadership Questions for 1:1s, Team Meetings, and Reflection = $27
- 10 Meeting Agendas: Elevate and engage your team = $27
-
COMPLETE LEADER Playbook = $57
-
Personal Development (FOR YOU):
- Storytelling framework: Develop your influence through engaging stories
- Leader vs. Manager: Understand the key differences to improve your leadership approach.
- 6 E's of Leadership and 5 Traits of a Complete Leader
- Setting Leadership Boundaries and defining your values.
- Your True North: Define your leadership identity to boost confidence and guide decision-making.
- Time Management: Tips and tools for prioritizing and delegating.
-
Team Empowerment: (FOR YOUR TEAM):
-
Vision and Setting Expectations: Build a cohesive and aligned team.
-
Motivation and Engagement: Revolutionize how you understand and inspire your team.
-
The Ideal 1-on-1: Optimize your interactions for better results.
-
Accountability Culture: Ensure clarity in expectations and outcomes.
-
Effective Communication, Conflict Resolution, and Feedback: Enhance key leadership skills with practical methods.
- Change Management: Lead your team through change effectively.
-
Vision and Setting Expectations: Build a cohesive and aligned team.
-
Organizational Leadership (YOUR COMPANY/ORGANIZATION):
- Stewardship and Servant Ownership: Cultivate an Enterprise Mindset.
- Master Problem Solving: Facilitate and gather effective solutions.
-
Personal Development (FOR YOU):
-
Manager vs. Leader Guide & detailed notes from months of daily videos = $47
- 3 tips per topic with specific SAY THIS, NOT THAT recommendations and effective questions to ask.
- Topics include How to transition into leadership, how to write someone up, how to conduct a meeting, how to run a 1:1 and many more.
- These are the EXACT notes I created for each video posted across all social media channels
Plus, get my brand new From Manager to Leader Audio Compilation = $37
-
Over the last several years, leaders have asked me thousands of questions:
- How do I hold someone accountable?
- How do I handle pushback?
- How do I coach a low performer?
- How do I lead former peers?
- How do I rebuild trust?
- How do I stop carrying my team?
This audio compilation brings together 106 Manager vs. Leader videos and organizes them into 16 chapters based on the leadership challenges you're facing right now.
Listen during your commute.
Listen before a difficult conversation.
Listen before your next team meeting.
Listen anytime you need a leadership reset.
What's Inside the Audio Compilation?
106 Manager vs. Leader videos organized into 16 leadership chapters covering accountability, feedback, coaching, culture, difficult conversations, leadership growth, and more.
✔ 106 Manager vs. Leader Videos
✔ 16 Leadership Chapters
✔ 3.5-4.5 Hours of Audio
✔ Instant Digital Access
✔ Listen On Any Device
- Discount = $373
RECAP:
-
- ALL FOUR Leadership Card Boxes:
-
-
- 52 Say THIS, Not THAT Cards to help you plan your tough conversations like a leader, not a manager
- 52 Coach THIS, Not THAT Cards to help you ask the right questions to build curiosity, clarity, and co-creation with your people
- 52 If THIS, Then THAT Cards to help you diagnose each situations so you choose the right conversation every time
- 52 Team Meeting Activity Cards with Box (new) - Shipped IMMEDIATELY. One activity per week for a year to engage and motivate your team
- 52-Week Leadership Skills Development Program to become a better leader and build a strong, engaged team.
- OVER 200 Leadership questions to spark meaningful dialogue in 1:1s, team meetings, during reflection and more (bonus 101 questions just added)
- 10 Meeting Agendas - develop your team with minute-by-minute agendas
- Full COMPLETE Leader Playbook - tools, templates, scripts, and more
- Manager vs. Leader Guide & detailed notes from every how to…like a leader, not a manager video (over 100 topics)
- From Manager to Leader Audio Compilation to listen to manager vs. leader lessons on the go.
- Downloadable, Organized, and Print-Ready Content - Instant access to all content. Organized & easy to print.
-
Access these proven skills, talk-tracks, questions, activities, principles and tools, tested by thousands of leaders. Get your COMPLETE LEADER Collection and start transforming yourself AND YOUR TEAM today!
ALL FOUR Leadership Card Boxes: Say THIS Not THAT Cards, Coach THIS Not THAT Cards, IF THIS Then THAT Cards, 52 Team Activity Cards,
52 Week Leadership Skills Program, 200+ Leadership Questions, Leader Playbook, Manager vs. Leader Guides, Templates, Agendas, Tools, & the Manager to Leader Audio Compilation
SPECIAL PRICING: The COMPLETE Leader Collection is $297 - this price will NOT drop further
30-Day Money-Back Guarantee.
Join Thousands of Leaders on Their Path to Excellence
Are you finding yourself in the challenging yet exciting transition from being a valuable sole contributor to stepping into a leadership role?
Are you aiming for upward mobility within your organization and eager to enhance your leadership skills?
Maybe you're at a point where you're leading a team but you want them to come together and become a stronger, more engaged team.
Or perhaps you're deeply passionate about leadership development (for you or other leaders and team leads) but aren't receiving the support you need from your current company or organization.
That's precisely why I created the COMPLETE LEADER Collection! After spending over 15 years working in diverse environments, from dynamic startups to established corporations, I've gathered insights that truly make a difference. Whether you're stepping up as a team lead, a new manager, or progressing through senior leadership,
these principles and tools are designed to empower you to make an impactful difference and grow into the COMPLETE Leader you're destined to be.
A Little About My Journey
I'm Dwight, and I embarked on my leadership journey at the age of 17, tasked with guiding a team of ambitious salespeople in the credit card industry. Early on, I recognized the complexity of effective communication and managing performance across diverse generations. This realization sparked my commitment to mastering and developing tools that foster growth—not just for myself, but for others, too. These efforts led to the creation of repeatable growth systems that I've utilized throughout my career. Fast forward over 25 years, and I now design and implement leadership development programs for organizations nationwide, partnering with some amazing companies like Zillow, Trulia, Thumbtack, Engine, Side, and Pie Insurance, to name a few.
30-Day Money-Back Guarantee.
👇🏻 Download your COMPLETE LEADER Collection Now & Get INSTANT ACCESS👇🏻
SPECIAL PRICING: The COMPLETE Leader Collection is $297 - this price will NOT drop further
Leaders like you Love working with Dwight:






Bottom line, THIS STUFF WORKS! I've received hundreds of comments sharing positive feedback about these resources, so let's get started! I look forward to working with you to help you elevate your effectiveness and exceed your leadership goals!
Download Your COMPLETE LEADER Collection Today
Only $297
Was $670
What's Inside the COMPLETE LEADER Collection - BUY EVERYTHING & Save:
ALL FOUR LEADERSHIP CARD BOXES:
CARD BOX 1: Say THIS, Not THAT = $97 Value
CARD BOX 2: Coach THIS, Not THAT = $97 Value
CARD BOX 3: If THIS, Then THAT = $97 Value
CARD BOX 4: Team Meeting Activity Cards = $87 Value
CARD BOX 1: Say THIS, Not THAT = $97
Included in the 52 Manager vs. Leader: Say THIS, Not THAT Cards:
The fastest way to prepare for your most important—and most challenging—leadership conversations.
Specific Language & Proven Principles:
Each card shows you:
- What a manager typically says (and why it shuts people down)
- What a leader says instead (and how it builds trust, engagement, and ownership)
- The questions great leaders ask to deepen connection and clarity
- A bottom-line principle you can apply instantly
52 Relevant Topics for ANY Leader:
- Turning Around Low Performance
- Holding People Accountable
- Following Up Without Micromanaging
- Confronting Toxic Behavior
- Stopping Gossip
- Resetting Negativity
- Encouraging Ownership
- Giving the Why (during Change)
- Having the Tough Talk
- Handling Disagreements
- Setting Clear Expectations
- Modeling Integrity
- Confidence When Unsure
- Staying Calm Under Pressure
- Protecting Culture
- Navigating Uncertainty
- Celebrating Progress
- and so many more
Character (6 cards) → Model integrity, composure, and example-setting in everyday leadership moments.
Culture (9 cards) → Shape an environment where trust and collaboration thrive.
Feedback (6 cards) → Give clear, actionable input that helps people align and improve.
Accountability (7 cards) → Set standards and follow through without micromanaging.
Conflict (6 cards) → Turn tension into trust-building conversations instead of battles.
Change (7 cards) → Guide people through transitions with clarity, direction, and support.
Growth (6 cards) → Coach, develop, and stretch your team toward their potential.
Recognition (5 cards) → Acknowledge effort and impact in ways that truly motivate.
Made with high-quality, durable materials.
- Comes in a 5.5" x 4" x 1.5" premium box with removable lid
- Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
- Cards come sealed in plastic wrap for protection and longevity
Digital Version Included:
Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.
CARD BOX 2: Coach THIS, Not THAT = $97
Included in the 52 Manager vs. Leader: Coach THIS, Not THAT Cards:
The fastest way to coach through the real leadership situations you face every day.
Better Questions & a Simple Coaching Framework:
Each card gives you:
- The Coaching Trap leaders often fall into
- Curiosity questions to understand before guiding
- Clarity questions to align on what good looks like
- Co-Creation questions to build solutions together
- Clear Next Steps that turn the conversation into action
- A Leadership Reminder you can use immediately
52 Real-World Coaching Situations:
- They Keep Bringing You Problems
- They Keep Making Excuses
- They Keep Missing Deadlines
- They Want You to Make the Decision
- They Keep Avoiding Decisions
- They Lack Confidence
- They Take Feedback Personally
- They Say, “That’s Not My Job.”
- They Keep Creating Conflict
- They Don’t Prioritize What Matters Most
- They Keep Reacting Instead of Planning
- They Don’t Have the Tough Conversation
- They Don’t Develop Others
- and so many more
8 Coaching Competencies:
Ownership (7 cards) → Build responsibility and follow-through.
Problem Solving (6 cards) → Build independent thinking and better solutions.
Decision Making (7 cards) → Build judgment and decisiveness.
Confidence (6 cards) → Build self-trust and courage.
Growth Mindset (6 cards) → Build learning and resilience.
Teamwork (7 cards) → Build collaboration and shared success.
Strategic Thinking (7 cards) → Build foresight and bigger-picture thinking.
Leadership Readiness (6 cards) → Build influence and leadership capability.
Made with high-quality, durable materials.
- Comes in a 5.5" x 4" x 1.5" premium box with removable lid
- Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
- Cards come sealed in plastic wrap for protection and longevity
Digital Version Included:
Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.
Order & Shipping:
This is a pre-order event. Physical cards ship as soon as they are available with tracking.
Limited pre-order event, order now!
Why this deck matters:
✅ Stop solving every problem for your people
✅ Build confidence, judgment, and independent thinking
✅ Develop people who can think, act, and lead
Perfect for:
- Managers who want to coach instead of tell
- Teams ready to build stronger leaders at every level
- Coaches & trainers who need questions for real leadership situations
Ready to Coach Better Conversations:
Pre-order your Coach THIS, Not THAT Manager vs. Leader Cards today.
Stop telling. Start asking like a leader—not a manager.
CARD BOX 3: If THIS, Then THAT = $97
Included in the 52 If THIS, Then THAT Cards:
The fastest way to diagnose the situation, choose the right conversation, adjust to the context, and lead it with confidence.
15 Situations Cards - Diagnose What's Really Happening:
- Low Performance
- Bad Attitude
- High Performer Problems
- Accountability Avoidance
- Passive Resistance
- Team Conflict
- Silence or Withdrawal
- and more
Because you can't have the right conversation until you understand the real issue.
10 Conversation Cards - Exactly What to Say (and How to Lead It):
Each card gives you:
- The simple, proven model
- Specific questions to spark ownership
- Clear language to move the conversation forward
- A bottom-line principle you can apply immediately
No fluff. Just structure.
15 Context Cards - Adjust Before You Act:
Because every situation is different.
These cards help you tailor your approach when:
- Trust is low
- You're leading a former peer
- You're under pressure
- You're dealing with gossip or slipping standards
- You're leading someone more experienced than you
The right words land differently depending on the moment.
- Reaction vs. Intention
- Avoided Conversations
- Rescue vs. Ownership
- Unhealthy Patterns
- Hesitation vs. Action
Because great leaders don't just act - they improve.
Made with high-quality, durable materials.
- Comes in a 5.5" x 4" x 1.5" premium box with removable lid
- Each card is 5" x 3.5", printed on 300gsm coated paper with a dry-erase finish
- Cards come sealed in plastic wrap for protection and longevity
Digital Version Included:
Get instant access to the full deck in a downloadable PDF.
Every physical order also includes the digital version—free.
Order & Shipping:
Physical cards ship in 1-2 days.
Limited initial stock available—Order now!
Why this deck matters:
✅ Stop overreacting - or avoiding tough conversations
✅ Diagnose what's really happening before you speak
✅ Build trust through clarity, not pressure
✅ Lead with intention instead of emotion
✅ Create consistency across your entire leadership team
Perfect for:
- Leaders tired of having the wrong conversations
- Managers who want to lead with confidence
- Teams that need a shared decision system
- Coaches and trainers who want real behavior change
Ready to Lead Better Conversations?
Order your If THIS, Then THAT Cards today. Start diagnosing before reacting - and leading with clarity instead of emotion
CARD BOX 4: Team Activity Cards = $87
Included in the 52 Team Meeting Activity Cards: great way to engage your team in a fun and creative way, while building team unity
Each card includes:
- Description: WHAT the activity is
- Objection: WHY use the activity (focus areas and outcomes)
- Instructions: Simple and straightforward, designed for little prep
- Materials: Materials needed for the activity
- Leader's Next Steps (on the back)
- Debrief questions: how to spark dialogue after the activity
- Takeaways: key takeaways from the team
- Action: next steps and action items after the activity
Printable AND Physical Cards with Box INCLUDED
FREE Shipping for the US (international shipping is calculated during checkout)
Shipped Immediately
The COMPLETE LEADER Collection also includes:
-
52-Week Leadership Skills Program - perfect for New Leaders = $97
-
5 Key Benefits to this Program:
-
Ignite Your Leadership Potential
- Build a powerful leadership foundation.
-
Unleash Self-Awareness
- Lead with clarity and confidence.
-
Forge Leadership Habits that Stick
- Develop strong, consistent leadership habits.
-
Level Up Your Leadership Every Week
- Accelerate growth through weekly challenges.
-
Fuel Relentless Growth
- Embrace progress, overcome challenges, persist.
-
Ignite Your Leadership Potential
-
In-Depth Breakdown of Each Skill
- Definition: Clear definition of the skill
- Importance of the Skill: Why it's relevant and necessary to leadership
- Characteristics of a Leader with the Skill: What good looks like, and what you will possess once you master the skill (not to be anyone else, but you)
- How Do You Rank Yourself at the Skill (1-10): Used as a baseline at the beginning of each week
- Detailed Spark Questions for the Beginning of Each Week
-
Skill-Application Activity: In-depth activity to be completed alone, in a small group, or with the team each week
- Each activity comes with clear instructions and debrief questions
- 3 Opportunities to Practice the Skill
- Detailed Debrief & Ignition Questions for the End of Each Week
- Bonus Tip or Activity to Help You MASTER the Skill: we provide additional resources for continued learning and more in-depth study or practice
- Weekly Leadership Topics:
-
5 Key Benefits to this Program:
-
-
- Vision
- Strategy
- Integrity
- Empathy
- Resilience
- Communication
- Influence
- Accountability
- Collaboration
- Confidence
- Innovation
- Decision-Making
- Courage
- Emotional Intelligence
- Discipline
- Trustworthiness
- Delegation
- Problem Solving
- Motivation
- Focus
- Organization
- Listening
- Coaching
- Mentorship
- Risk-Taking
- Passion
- Compassion
- Assertiveness
- Dependability
- Positivity
- Tenacity
- Open-Mindedness
- Transparency
- Fairness
- Self-Awareness
- Conflict Management
- Time Management
- Gratitude
- Empowerment
- Change Management
- Stress Management
- Relationship Building
- Crisis Management
- Servant Leadership
- Work Ethic
- Handling Criticism
- Work-Life Balance
- Goal Setting
- Multitasking
- Growth Mindset
- Patience
- Authenticity
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The COMPLETE LEADER Collection also includes:
- 101 Leadership Questions for 1:1s, Team Meetings, and Reflection = FREE
- 101 MORE Leadership Questions for 1:1s, Team Meetings, and Reflection = $27
- 10 Meeting Agendas: Elevate and engage your team = $27
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COMPLETE LEADER Playbook = $57
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Personal Development (FOR YOU):
- Storytelling framework: Develop your influence through engaging stories
- Leader vs. Manager: Understand the key differences to improve your leadership approach.
- 6 E's of Leadership and 5 Traits of a Complete Leader
- Setting Leadership Boundaries and defining your values.
- Your True North: Define your leadership identity to boost confidence and guide decision-making.
- Time Management: Tips and tools for prioritizing and delegating.
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Team Empowerment: (FOR YOUR TEAM):
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Vision and Setting Expectations: Build a cohesive and aligned team.
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Motivation and Engagement: Revolutionize how you understand and inspire your team.
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The Ideal 1-on-1: Optimize your interactions for better results.
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Accountability Culture: Ensure clarity in expectations and outcomes.
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Effective Communication, Conflict Resolution, and Feedback: Enhance key leadership skills with practical methods.
- Change Management: Lead your team through change effectively.
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Vision and Setting Expectations: Build a cohesive and aligned team.
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Organizational Leadership (YOUR COMPANY/ORGANIZATION):
- Stewardship and Servant Ownership: Cultivate an Enterprise Mindset.
- Master Problem Solving: Facilitate and gather effective solutions.
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Personal Development (FOR YOU):
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Manager vs. Leader Guide & detailed notes from months of daily videos = $47
- 3 tips per topic with specific SAY THIS, NOT THAT recommendations and effective questions to ask.
- Topics include How to transition into leadership, how to write someone up, how to conduct a meeting, how to run a 1:1 and many more.
- These are the EXACT notes I created for each video posted across all social media channels
Plus, get my brand new From Manager to Leader Audio Compilation = $37
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Over the last several years, leaders have asked me thousands of questions:
- How do I hold someone accountable?
- How do I handle pushback?
- How do I coach a low performer?
- How do I lead former peers?
- How do I rebuild trust?
- How do I stop carrying my team?
This audio compilation brings together 106 Manager vs. Leader videos and organizes them into 16 chapters based on the leadership challenges you're facing right now.
Listen during your commute.
Listen before a difficult conversation.
Listen before your next team meeting.
Listen anytime you need a leadership reset.
What's Inside the Audio Compilation?
106 Manager vs. Leader videos organized into 16 leadership chapters covering accountability, feedback, coaching, culture, difficult conversations, leadership growth, and more.
✔ 106 Manager vs. Leader Videos
✔ 16 Leadership Chapters
✔ 3.5-4.5 Hours of Audio
✔ Instant Digital Access
✔ Listen On Any Device
- Discount = $373
RECAP:
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- ALL FOUR Leadership Card Boxes:
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- 52 Say THIS, Not THAT Cards to help you plan your tough conversations like a leader, not a manager
- 52 Coach THIS, Not THAT Cards to help you ask the right questions to build curiosity, clarity, and co-creation with your people
- 52 If THIS, Then THAT Cards to help you diagnose each situations so you choose the right conversation every time
- 52 Team Meeting Activity Cards with Box (new) - Shipped IMMEDIATELY. One activity per week for a year to engage and motivate your team
- 52-Week Leadership Skills Development Program to become a better leader and build a strong, engaged team.
- OVER 200 Leadership questions to spark meaningful dialogue in 1:1s, team meetings, during reflection and more (bonus 101 questions just added)
- 10 Meeting Agendas - develop your team with minute-by-minute agendas
- Full COMPLETE Leader Playbook - tools, templates, scripts, and more
- Manager vs. Leader Guide & detailed notes from every how to…like a leader, not a manager video (over 100 topics)
- From Manager to Leader Audio Compilation to listen to manager vs. leader lessons on the go.
- Downloadable, Organized, and Print-Ready Content - Instant access to all content. Organized & easy to print.
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Access these proven skills, talk-tracks, questions, activities, principles and tools, tested by thousands of leaders. Get your COMPLETE LEADER Collection and start transforming yourself AND YOUR TEAM today!
Access these proven skills, questions, activities, principles and tools, tested by thousands of leaders. Get your NEW LEADER BUNDLE and
start transforming yourself AND YOUR TEAM today!
SPECIAL PRICING: The COMPLETE Leader Collection is $297 - this price will NOT drop further
30-Day Money-Back Guarantee.
👇🏻 Download your COMPLETE LEADER Collection Now & Get INSTANT ACCESS👇🏻
➡️ Shipping Note: Say THIS, Not THAT Cards, If THIS, Then That, and Activity Cards ship in 1-2 business days with tracking. Coach THIS, Not THAT Cards are on pre-order and will ship within one month. Digital access to everything is instant.
100% Money Back Guarantee. I know these resources work, so I'm offering you a NO-RISK Guarantee! If you don't love your COMPLETE LEADER Collection, please let me know and I will refund your money immediately!
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