COMPLETE SALES New Hire Training

Are you GROWING, HIRING, and need to SCALE quickly?

NO Bandwidth?
NO Trainer?
NO Systematic Approach?

As the #1 Trainer Team for Startups and Small Businesses, Dwight and Jess will create a scalable, CUSTOMIZED Sales New Hire Training Program GUARANTEED to create sustainable results!

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Engaging CLA is Simple

  1. Connect (phone, email, social media)
  2. Set up 15-30 min call or Zoom meet & greet appointment
  3. Learn about each other
  4. Dwight and Jess will send you a proposal within 24 hours
  5. You both agree to work together
  6. Execute agreement & pay initial invoice
  7. Get started

Once you decide to move forward, Dwight and Jess will work through the steps of the ADDIE Method (Analyze, Design, Develop, Implement, & Evaluate), all along keeping you posted on the progress. 

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  • Systematic (scalable)
  • Results (employees ramp faster)
  • Engagement and Retention
  • Supporting Tools
  • Customized

This program is 100% GUARANTEED!

Why it works

Creating sustainable results and increasing retention means building the foundation from the inside-out. This happens with 3 solid pillars:

  • Metrics
  • Mechanics
  • Mindset

This system works and it's the foundation that Coach D used for Startups including Trulia, Zillow, Pie Insurance, Hotel Engine, and many others.

Why hire a Full-Time Trainer or Instructional Designer when you can utilize Coach D on an AS-NEEDED basis?

Coach D usually supports the business until you reach 200+ full-time employees across the organization, then he helps you find a full-time training resource.

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Sales New Hire Training

đŸ‘‰đŸ»Â Are you growing so fast that you are bringing in new team members every month, yet don't have a structured onboarding program yet?

đŸ‘‰đŸ»Â Are you ramping sales or customer service teams, yet losing talent because you don't have a systematic approach to training?

 Are managers or other leaders having to take time away from teams or revenue generating tasks to train new hires?

đŸ‘‰đŸ»Â Are you confident that if you could ramp employees faster your revenue would jump considerably?


đŸ”„Â Perfect!!  That's why Dwight created this New Hire Training Program for you. He was right where you are and it took him hours and years to compile all these resources.

This Program will give you EVERYTHING you need to ramp talent faster than ever so you and your leadership team can focus on driving performance and growing revenue.


Dwight's Quick Story: My name is Dwight (Coach D) and I've been building and customizing onboarding or New Hire training programs for over 10 years.  I started working in sales and leadership over 20 years ago, and my onboarding skills were refined at Trulia and Zillow, where I onboarded sales teams of 25-30 reps every week in San Francisco and Denver. At first, we turned over reps almost as fast as we brought them in.  We then stepped back and analyzed why we're effective.  We started tweaking the program, listening to top talent and leaders, and overtime, went from 20 reps to over 450 in three offices.  When Zillow purchased Trulia, we had built a $2.8B company. I learned a ton in those 4 years and decided to move out on my own in 2014 to help other startups do the same.  I've now created onboarding programs for startups like Hotel Engine, Pie Insurance, Evolve Vacation Rental Network, Side and others. All startups have the same goal: rapid growth, which requires scalable systems.

The #1 request I keep getting from startups is onboarding, onboarding, onboarding!  Over the last 10+ years I have been creating and tweaking onboarding strategies for my clients and they kept growing faster and faster as we mastered the strategies.  We now use resources like playbooks, agendas, LMS systems or online courses, (started with 1st graders) and I'm constantly improving these programs.  This is the FIRST TIME I am offering this New Hire Training Program globally! With many startups going remote, this program is PERFECT for any startup, regardless of location.  After so long, it is an honor to share these proven strategies with you to help you exceed your growth goals and retain top talent.

Want the Program without Consulting?

Grab the COMPLETE Sales New Hire Training Program and get EVERYTHING you need. Dwight made it SUPER SIMPLE to customize it yourself internally. Check it out below.

  • Thumbtack

    “Dwight Braswell is a proactive and tireless contributor. I have known Dwight to be a well-grounded and down to earth business partner and colleague, who is not afraid to put in the effort to finish on top. He continually delivered results, went above and beyond in providing exceptional service and support, and showed genuine integrity and respect as a service provider. Dwight is enthusiastic, personable and a brilliant networker. his strengths in staying across issues, pro-actively offering solutions and ideas and being adept at all aspects of communications make her a valuable contributor to any situation or team.”

    — Justin Thomas
    VP of Sales, Thumbtack

  • Hotel Engine

    "Dwight is an invaluable training resource. I’m a natural skeptic when it comes to bringing in anyone from the outside of the organization, but Dwight has been phenomenal at building professional content, training processes, and on boarding our new employees. He’s done so well for us that we now have him performing ongoing education for our employees. I can not recommend Dwight highly enough for an organization that wants to take their training to the next level! Bringing Dwight in has been an incredible investment into our employees and organization as a whole."

    — Chris Fuller
    Director of Inside Sales and Account Management, Hotel Engine

  • Pie Insurance

    “Dwight is a critical part of the leadership fabric of Pie Insurance. He has completely transformed the training experience for new hires and veteran employees by cultivating a coaching culture that emphasizes the importance of personalized mentorship, skills practice, and continuing education. He truly goes above and beyond to bring the best out of leaders and employees alike. I would highly recommend bringing Dwight on to any company, especially rapidly scaling startups where we have to continually achieve personnel and revenue growth, while improving processes, communication, and training."

    — Gus Nemechek
    Inside Sales Manager, Pie Insurance

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